In 1998, as I was driving, something special came from my radio.  It was a beer advertisement…the first in what would become a legendary series of radio ads.  Budweiser’s Real American Heroes came at a time when I still listened to radio with commercials and gave me something to look forward to.  When either my brother or I heard a new one, we’d call the other and talk about it.  When I left home to find my place in the world, those ads were a way to befriend my new coworkers as they loved them, too.

You can read more about the ads and their origins at Wikipedia, but more importantly, you can listen to a few of them here.  I recommend number 13.  It’s my personal favorite.

These ads remain some of the most effective radio advertisements I have ever heard.